Chrudim, a historic town in the Pardubice Region, until recently used the town emblem with an eagle for its presentation. The aim was to find a modern and coherent identity that would be friendly to locals and visitors and contribute to the unification of the visual communication of the town and its contributory organizations.
"Markéta Steinert Studio's visual identity is proof that there is beauty in simplicity. We were very positively impressed by the unique concept idea and the distinctive colour scheme. We look forward to the fact that a unified visual style will help to present that Chrudim has something to offer people."
Client – Chrudim City
Creative Concept – Markéta Steinert
Visual Identity – Markéta Steinert
Motion Design – Martin Egrt